BMJ First Day Game

BMJ Careers Game: This is the careers section of the British Medical Journals website.
They had three key areas they wanted to address with this digital campaign. Firstly, to drive awareness to the online portal as a great place for medical professionals to find opportunities.
Second, to drive traffic, provide incentives and most importantly covert some of those visitors into BMJ Careers users.

We decided on a super fun gamified experience: